New Year Resolution Ad Campaign for GiveIndia. This campaign drew parallels between resolutions we make every year (which we often take for granted) and a corresponding basic need that a lot of people are unable to meet.

As we make resolutions to get fitter by cycling more or taking up cycling, let's think about those who need wheels to move around.

As we make resolutions to learn a new language, let's think about those who don't get access to basic education.

As we make resolutions to eat healthy, let's think about those who struggle to put together a single meal.