1. Principles of Organization
Develop compositions that demonstrate design principles of:
-Asymmetric balance (typography)
-Scale (natural element)
-Rhythm (scanned image)
-Emphasis (drawn)
Visit this link (dropmark) to view my other designs I had in mind.
Develop compositions that demonstrate design principles of:
-Asymmetric balance (typography)
-Scale (natural element)
-Rhythm (scanned image)
-Emphasis (drawn)
Visit this link (dropmark) to view my other designs I had in mind.
1. Asymmetrical Balance (Typography):
-Asymmetrical Balance: dissimilar objects that have equal visual weight throughout a composition.
There was a lot of consideration for this:
-Letters (Limit 2) to use from the alphabet, Font, and Layout
I went through the entire default list of fonts that was available to me. I curated fonts that appealed to me, however, most were too stylistic and undermined the purpose of this principle. So i chose a simple one.
Next, I had to then determine which letters to use. There's 26 to choose from. I figured to just choose the first and last letters (A & Z).
-Asymmetrical Balance: dissimilar objects that have equal visual weight throughout a composition.
There was a lot of consideration for this:
-Letters (Limit 2) to use from the alphabet, Font, and Layout
I went through the entire default list of fonts that was available to me. I curated fonts that appealed to me, however, most were too stylistic and undermined the purpose of this principle. So i chose a simple one.
Next, I had to then determine which letters to use. There's 26 to choose from. I figured to just choose the first and last letters (A & Z).
The layout was the most challenging to me. I had made various changes and iterations, but most were too complex and distracting. So I simply just laid the letters on each side, duplicated once, resized, and reversed them.
2. Scale (Natural Element):
-Scale: relative size in comparison between objects
Originally, I had 2 different sizes of leaves to compare from. 1 was considerably bigger than the other.
However, I chose a more unorthodox approach that, instead of comparing objects that 1 might usually do for scale, attempts to enlarge the object by over filling the composition and examining the finer details within that object. Such as the leaf's vein size.
-Scale: relative size in comparison between objects
Originally, I had 2 different sizes of leaves to compare from. 1 was considerably bigger than the other.
However, I chose a more unorthodox approach that, instead of comparing objects that 1 might usually do for scale, attempts to enlarge the object by over filling the composition and examining the finer details within that object. Such as the leaf's vein size.
3. Rhythm (Scanned Image):
Rhythm: repetition of an element
-Alternating Rhythm: elements alternate consistently
I could have simply repeated the avocado many times over, using either the core or core-less variant. I wanted to use both, but I also wanted to alternate and vary their sizes.
Rhythm: repetition of an element
-Alternating Rhythm: elements alternate consistently
I could have simply repeated the avocado many times over, using either the core or core-less variant. I wanted to use both, but I also wanted to alternate and vary their sizes.
4. Emphasis (Drawn):
-Emphasis: grabs viewers interest to a certain portion of the canvas. Bigger size often holds more importance; in rhythm, there are repeating elements and if 1 element is different from the rest, this creates an focal point (emphasis)
This principle was quite difficult to achieve. I had created many designs on this principle (although half-heartedly initially), but i came to realize how complex this really is. There are about 5 aspects/variants to this principle: isolation, rotation, scale, shape, and value. At least 1 must be applied in order to create emphasis.
I chose the simpler variant, value. Create an element many times over and have one with a different noticeable value.
-Emphasis: grabs viewers interest to a certain portion of the canvas. Bigger size often holds more importance; in rhythm, there are repeating elements and if 1 element is different from the rest, this creates an focal point (emphasis)
This principle was quite difficult to achieve. I had created many designs on this principle (although half-heartedly initially), but i came to realize how complex this really is. There are about 5 aspects/variants to this principle: isolation, rotation, scale, shape, and value. At least 1 must be applied in order to create emphasis.
I chose the simpler variant, value. Create an element many times over and have one with a different noticeable value.
