Selfish is a hypothetical brand of Bread with Fish as its main ingredient. This project is a satirical take on existing brands of bread and prevailing tricks used to market the same. The final form of bread, brand identity and the final packaging were created after a comprehensive study of a few existing brands.
The packet in the form of a fish uses sarcasm to depict the main features of the hypothetical bread, also claiming that the bread will be rich in omega 3, with 0 added sugar, cholesterol and Trans Fat.
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Form Exploration
Final Packaging
Initial Label
Final Label - Top
Final Label - Bottom
Mock-up Model
Final Model
Final Model
