Graphic Language
for an IT Conglomerate
Context:
An entity that owns multiple individual IT companies needs a name and a visual identity that reflects its role as a parent organisation responsible for fueling growth and nurturing the companies under it.
Brand Story:
The word ‘Intersect’ is synonymous with ‘union’ and ‘a set containing common elements from two or more groups’. Intersect is a parent organization that provides a common platform for all its entities to benefit from each other and grow. Its primary role is established as a facilitator for the intersection of resources, ideas, opportunities, talent, technologies, innovations and momentum for mutual profitability.
