Born Pink is a brand with Ruby Chocolate as its main hero/heroine. Ruby chocolate is officially the fourth type of chocolate that has been introduced to the world after dark, milk, and white chocolate. It is derived from ruby cacao beans which ultimately give the chocolate its distinctive ruby color and smooth, fruity flavor without additives.
The concept of Born Pink is bringing ruby chocolate to life with fun, diverse characters. The brand launch event will have various artists who will create numerous Born Pink characters. Guests will be able to learn about the "life" of ruby chocolate through an immersive exhibition.
