Ball Screw Guys - Logo Design and Corporate Visual Branding
Problem
The client, who are machinery technicians, was looking for a logo and branding that express who they are at work: solid, confident, hip and greasy. The client also wanted something masculine.
Solution
- Designed their logo using more solid shapes, bold colors.
- Use of geometric typeface combined with bold retro serif font to give hip and masculine impression.
- The logo was designed to stand out on their work van and machinery they work on.
Result
- Increased potential customers inquiries by 50%.
- Increased potential customers asking questions about their business.
- Increased industry presence.
