Trends Group
This case is entrusted by a top fashion publisher in China, TRENDS GROUP.The major problem of its previous logo is said to be not fashionable anymore. To upgrade the logo, the team tried out a few times before they came up with the idea of Moire Effect. Together with the Fibonacci Sequence and the concept of staircases, the previous logo is upgraded into a dynamic and much more impressing new one. Unlike other industries, the client is a fashionable pioneering enterprise, which determines its logo should never be outdated. Hence, the team colored the new logo with black and white, which are supposedly classic and should never fall out of date. The spirit of Trends Group is never stop chasing fashion. The staircases and the comma symbol both endow the new logo with the exact meaning of moving on. The dynamic graph now basically represents the client concretely and abstractly.
时尚是永不止步的潮流趋势
在没有任何颜色可以作为独有特色的时代
黑白用色仍然是永恒的经典
黑白条纹以中心为圆心分布形成夹角
围绕着时尚永不止步的“逗号”
无限向外延伸
如同漩涡，以时尚为中心
发散到生活的方方面面
时尚是没有终点的进取阶梯
潘洛斯阶梯是没有尽头的阶梯
代表着永不止步的精神追求
以潘洛斯阶梯为元素塑造出环形变体
突破平面维度且首尾衔接
代表时尚集团的精神追求：
没有终点，一直进步
时尚是不断迭代的文化形态
摩尔纹利用两条波形叠加
造成波形运动的感官误差
以摩尔纹打造视觉上的动态感
打造高于平面的空间频率
时尚不是风平浪静的封闭圈
是无声的暗涌与喷薄的张力
