Office Designs: Herman Miller Photoshoot 2012
With a vast array of white corporate office photography in circulation, Herman Miller realized the need to expand the color palette as well as the environments used in its office photography.
Luminescent, warm, uncluttered, professional, urban and aspirational in nature — the goal of this photoshoot was to produce photography unlike anything done for Herman Miller in the past. Together with photographer Bob Coscarelli, we departed from the white workspaces of the suburban corporate world and move to the contemporary and eco-friendly urban lofts of a new generation of business entrepreneurs.
Art Direction
Modern Office, Urban Loft
Acknowledgements
Agency: Office Designs
Creative Director: Nicholas Paulin
Photographer: Bob Coscarelli
Production Manager: Monica Zaffarano
Photography
Photography
Photography
Photography in Application
