The project aimed towards inducing a local flavour in Tanishq’s retail environment, through innovative use of local handicrafts in the form of different elements in space, to create a welcoming spatial experience, helping customers have a deeper connect to the brand.
The idea was to work directly with the artisans and craft clusters and bridge the gap between the traditional and contemporary.The following project has been implemented in a store in Panvel, located in the metropolitan region of Mumbai, Maharashtra.
Craft Wall Details
Research Work- Mood Board
Stories/Concepts
Installation Details
Prototype Sampling
Final Execution
Final Document
