Perspectual is a new programing start up. The client wanted a modern logo, with a techy kind of look, but they also let us a lot of freedom concerning the design itself.
I decided to create a logo using HTML symbols. As you can see here, I used "(", "<", "{" and "." to create an owl. I chose the owl as it is a clever animal, majestious, with a great sight. It often represents power and leadership.
To bring some modernity and dynamism, but also make the design memorable, I went for pop, electric colors. We don't want those business cards to be lost in the middle of 100 others, right ?
What do you think of this design ?
