MiMi Bug Artful Wear clothing and accessories feature interchangeable buttons and ribbons — children’s fashion products for creative play and skillful craft.
Identity Design to Engage Brand Relationships: Problem Solved
Faced with the complex challenges of introducing a new children’s product that sells accross various categories (clothing, creative play and craft), MiMi Bug Artful Wear required a simple storyline — a visual hook to capture playful hearts and minds. What better way than with lovable characters based on the company name: MiMi Bug and her friends, BiBi Bee, LiLi Lightning, DiDi Spider and many others.
These visually striking characters guide Artful Wear product design and business strategy by providing the conceptual foundation for effective marketing and branding — storylines and limitless opportunities for emotional engagement.
MiMi Bug
BiBi Bee
FuFu Fly
HaHa Hopper
DraDra Fly
GoGo Snail
BoBo Beetle
ToTo Mosquito
Involvement: Project definition and strategy. Logo and character design for product application, packaging and overall identity.
Project by Duvan Hoffmann for MiMi Bug Artful Wear
