CELTIC FOREST ARTISANS
Celtic Forest Ltd creates handcrafted furniture from fine Welsh oak and burr woods. Their busy workshop provides bespoke commissioned pieces for discerning clients across the UK and EU. Established with support from Business Wales UK.
From the outset I worked closely with the partners to define their brands unique story and to better understand their direction and vision. From these initial fact finding stages, I then implemented a branding strategy, a new company name, an online e-commerce presence and a new corporate identity for online and print.
During this time I have developed and managed their marketing strategy with various seasonal initiatives and campaigns. I have also helped set up and supported all national exhibitions, online advertising, SEO services and the design and managing of their e-commerce website.
The success of the business has allowed for further expansion into personalized wood products. This new concept for the client allows customers to be able to personalise their e-commerce website gifts on demand.
The Celtic Forest visual identity reflects a connection to Wales and Welsh traditional artisan skills.
It also evokes a feeling of the use of high quality materials, products and workmanship. The logo form, illustrations pattern, typeface, reflects a passion to create contemporary rustic wood products.
COUNTRY
Celtic Forest UK
