Early this decade Monster High arrived breaking all paradigms in girls market, becoming a best selling fashion doll and a huge hot property for Mattel in the Consumer Products business.
All girls love pets, and the students of Monster High love them too!
But in MH the pets are Cute Creatures from the deepest catacombs.
Pets is a key theme in girls segment, and at that point the brand already introduced them to consumer in the toy line and content, but never in the Consumer Products business.
So this guide finally brought to girls the coolest Scary-Cute Creatures from MH.
( job includes: creative direction, trend research, editorials, icons, graphics, prints, rework in character illustration and PDF layout )
