Offset was commissioned, in collaboration with Facebook to produce Mobile Legend's C2C.
I led the team in conceptualising and producing this piece of animation.
It’s forecasted that by 2020, 75% of global mobile data traffic will be video content. Create-to-convert creatives support brands by making their still assets move. Offset partnered with Facebook’s Creative Shop to create thumb-stopping content to engage a bigger audience by using videos. A normal C2C suite would consist of 4 videos (Basic Motion, Brand in Motion, Benefit in Motion and Demo in Motion) and 2 stills.
This execution is, Basic Motion.
It’s forecasted that by 2020, 75% of global mobile data traffic will be video content. Create-to-convert creatives support brands by making their still assets move. Offset partnered with Facebook’s Creative Shop to create thumb-stopping content to engage a bigger audience by using videos. A normal C2C suite would consist of 4 videos (Basic Motion, Brand in Motion, Benefit in Motion and Demo in Motion) and 2 stills.
This execution is, Basic Motion.
Basic Motion promotes the brand’s product quickly and concisely.
Creative Director - Gregory Poon
Producer - Eunice Simbar
Motion Designer / Animator - Hiroshi Chee Boshi
Audio - Judy Tan
This execution is, Brand in Motion.
Brand in motion features the brand’s logo to establish who they are at the beginning and will continue to promote their product.. Letting the viewers know, who is reaching out to them.
This execution is, Benefit in Motion.
Benefit in Motion is where we feature the USPs/KSPs of the brand
This execution is, Demo in Motion.
Demo in Motion conveys how users can use the product. Brands can replace this creative with another Benefit in Motion if the user experience is deemed too simple.
