Offset was commissioned, in collaboration with Facebook to produce Garnier Micellar Oil's C2C.  C2C (Create to Convert), is a product that optimises still images and available assets to build light weight motion videos.

I led the team in conceptualising and producing this piece of animation.

By simulating a 2 Facebook posting, we were able to create a fake interaction between the 2 posts. With this execution, it brings out product efficacy as well as the ingredients of this new product.

It’s forecasted that by 2020, 75% of global mobile data traffic will be video content. Create-to-convert creatives support brands by making their still assets move. Offset partnered with Facebook’s Creative Shop to create thumb-stopping content to engage a bigger audience by using videos. A normal C2C suite would consist of 4 videos (Basic Motion, Brand in Motion, Benefit in Motion and Demo in Motion) and 2 stills.

This execution is, Brand in Motion. 

Brand in motion features the brand’s logo to establish who they are at the beginning and will continue to promote their product.. Letting the viewers know, who is reaching out to them.

This execution is, Benefit in Motion. 

Benefit in Motion is where we feature the USPs/KSPs of the brand