KFC Salted Egg Chicken

  • Offset was commissioned, in collaboration with Facebook to produce KFC’s Salted Egg Chicken PockeTVC.
    Mobile is everything. 
    I led the team in conceptualising and producing this suite of content.
    We partnered with Facebook’s Creative Shop to create a PockeTVC suite, where we recreate and optimise TV commercials for mobile. A typical PockeTVC suite consists of 8 assets—derived from the brand’s original asset—recut video, short video (six seconds or less), GIF and/or cinemagraph, carousel, one slideshow, still image and an IG Story. These optimised assets aim to heighten brand awareness by creating thumb-stopping content, extending creative sustenance for the commercial/campaign.

    This content is the recut, meant for FB Feed video. 


  • This execution is for Carousel. 
    There are 3-4 videos in a carousel, which allow brands to cover different things within an ad. It can tell a story or simply to highlight the features of a product.
  • Instagram is the fast growing platform for now, and with IG Story as an ephemeral content. It is one of the best ways in engaging our viewers, who are also avid users of the same platform. 

    By speaking the same tonality as our viewers. We leverage on the various creative frameworks within the IG Story's functions to craft out our stories and concept. Making them thumb stopping and effective in conveying their messages.

    This execution is for the IG Story 01.
  • Instagram is the fast growing platform for now, and with IG Story as an ephemeral content. It is one of the best ways in engaging our viewers, who are also avid users of the same platform. 

    By speaking the same tonality as our viewers. We leverage on the various creative frameworks within the IG Story's functions to craft out our stories and concept. Making them thumb stopping and effective in conveying their messages.

    This execution is for the IG Story 02.