Wood & Mallet is a local furniture business based in Salt River, Cape Town, specialising in artisanal French pieces. The logo needed to communicate timelessness with a strong note of effortless style and organic movement
The colour palette emphasises the French, laissez faire, effortlessness of timeless style. The emerald holds the attention of the room while the dusty rose and egg-shell white flank it’s side for emphasis and support.
The fonts boast a fair balance of charm and confidence, making it appropriate to use when establishing this kind of branding identity.
