I led the team in conceptualising and producing the ident animation for Dunia Sinema. 

To lose oneself within the world of Dunia Sinema. Where an individual is able to experience the excitement and thrill from the shows Dunia Sinema has to offer.

The ball represents the individuals who are going through the journey within the world of Dunia Sinema, where they immerse themselves in an experience like never before.

As the ball travels through this world of Dunia Sinema, Spikes of crystals will emerge from the ground. The ball will maneuver its journey around it, as more elements comes to join it in its journey.

As nothing can stop the ball from going through its adventurous and exhilarating journey, it crushes any spike of crystals that stands in its way!

Finally, the ball flies out of the Dunia Sinema logo’s crescent and exits towards the camera. At this instant, a slow camera movement pulls back to reveal the logo in a setting where the grounds are filled with no crystals emerging out of the ground. Because excitement only dwells within the world of Dunia Sinema.