Objective: Create a brand and series of promotional videos for a neighborhood in Manhattan. I chose to redefine the Lower East Side using the diverse dining experiences present throughout, creating both a typographic animation and animating imagery of the establishments themselves.
A 15-second typographic spot for the Lower East Side of Manhattan:
A 15-second animated spot for the Lower East Side of Manhattan:
I also created an interactive website to introduce the brand and welcome visitors to the neighborhood.