Here are three executions for a simple print campaign depicting extreme exagerations of small businesses using the product and showcasing their new found ability to accept card payments. Through creating this campaign I intended to bring to light the extreme portability in the device and show people that no business is too small for the iZettle card reader and anyone can say "itake card!"
I then decided to take the campaign further by introducing a DM pack which would be sent to small business owners. The pack would include a pop-up sign that depicts the line "iTake Card". This I feel would give the recipients the incentive to purchase the iZettle card reader and fulfill the message that their new sign states.
I then decided to take it another step further by incorporating an event to raise brand awareness and spread the word of the benefits of the product.
