Antonia Gilg's profile

ADIDAS Y-3 SEASONAL GRAPHIC TOTES

Antonia Gilg
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ADIDAS Y-3 TOTES WITH SEASONAL PRINTS



I worked on the execution of these totes, based on the idea from design director Lawrence Midwood of having a fully plastic tote that is inspired by a traditional plastic bag from the supermarket. We decided to go along with two shapes of the bag; one like the supermarket bag and an additional shape that is flat with a closure. Like that we were also able to offer two versions of the print designed by Anna Grebner.  


Design Direction: Rosa Roozen / Lawrence Midwood
Graphics: Anna Grebner
Marketing: Mirko Orsini
Year: 2016 + 2017



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Early Sketches:
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Season Fall/Winter 2016
adidas Y-3 yohji yamamoto totes Shopper print design accessories design bag product design
adidas Y-3 yohji yamamoto totes Shopper print design accessories design bag product design
adidas Y-3 yohji yamamoto totes Shopper print design accessories design bag product design
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The bags were taken into the range plan for the following season Spring/Summer 2017 as well, with an updated print, as well designed by Anna Grebner.
adidas Y-3 yohji yamamoto totes Shopper print design accessories design bag product design
adidas Y-3 yohji yamamoto totes Shopper print design accessories design bag product design
adidas Y-3 yohji yamamoto totes Shopper print design accessories design bag product design
adidas Y-3 yohji yamamoto totes Shopper print design accessories design bag product design
adidas Y-3 yohji yamamoto totes Shopper print design accessories design bag product design
adidas Y-3 yohji yamamoto totes Shopper print design accessories design bag product design
ADIDAS Y-3 SEASONAL GRAPHIC TOTES
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Antonia Gilg's profile

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Antonia Gilg's profile
Munich, Germany

ADIDAS Y-3 SEASONAL GRAPHIC TOTES

Design for plastic totes for Y-3 Yohji Yamamoto

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Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives