The North Face — Spring 2018

  • The North Face
    Spring 2018

    The North Face’s Move Mountains is a global initiative committed too empowering the next generation of female adventures, and telling their inspiring stories of activism, athleticism and courage. The design direction materialized this commitment with intimate athlete portraits from photographer Laurel Golio matched with and bold combination of some of the strongest colors we know. Studio photography complements the storytelling with a heroic lighting style and direction that highlights the strength and confidence of these women explorers.

    Studio: Hybrid Design / Hybrid-Design.com
    Executive Creative Direction: Dora Drimalas
    Creative Direction: Brett Newman
    Design: Sarah Jean Recht, Frédérique Gravier, David Weber