This project is about creating a brand for a music therapy centre that induces relaxation in people experiencing insomnia. The aim is to integrate music therapy with an approach to relaxation. Many people are unaware of alternate forms of therapy and that’s something that will be focussed through the brand.
The project consisted of creating the service, designing the brand architecture, the logo and finally advertising the brand with a print ad campaign, a brochure, space design and brand collaterals.
The psychographic target audience was people experiencing insomnia, who love music. One of the themes of this project is the importance of mental health, with an aim to introduce people in India to alternate forms of therapy.
LOGO OF THE BRAND:
PRINT AD CAMPAIGN:
The aim of this ad campaign was to attract consumers that experience insomnia and can related to these images. I’ve tried to capture the facial expressions and body language that people experience when they have trouble sleeping. The quotes are taken from people I spoke to during my primary research.
BROCHURE:
The brochure explains the four different sessions that the therapy centre has to offer.
SPACE DESIGN:
Today, we live in a world that is run by the experience economy. Customers no longer want just goods and services, but get attracted to brands that can offer a different kind of an experience. I felt that it was important to show a preview of what the space would look like so I created this space with the help of a 3D designer. All five senses get engaged when we're in an enclosed space and the design of this space is made to help bring about relaxation and help people sleep better.
BRAND COLLATERALS:
