TASK
Create an integrated advertising campaign that launches the 2013 season of the Toronto Fringe Festival
to the public.

THE CHALLENGE
In the wake of our recent economic downturn people are looking for interesting and inexpensive activities to occupy their leisure time. Make Toronto Fringe Festival top-of-mind as the affordable and intriguing
entertainment of choice this year.

1. One newspaper ad
2. One out-of-home execution Transit Shelter
3. Direct mail 
4. One online banner