Branding | Japanese traditional company

囃す【はやす】Hayasu
元々は「栄やす/映やす」と語源は同じで、映えるようにする、ひきたてる、という意味。転じて、笛・太鼓などの楽器をもちいて歌舞を引き立てたり調子をとることを「囃す」という。
Originally, it is the same as "Flourish / Shine". Meaning to favor, to To harmonize.Furthermore, "Hayasu" is to complement songs and dances and to get along.

祭る【まつる】Matsuru
「催事などを行なって神の魂を鎮め祈り感謝する」または「神様や祖先の霊を崇め供養する」という意味がある。
また、その規模が大きく、地域を挙げて行われているような行事の全体を指して「祭り」と呼ぶ。
It is a meaning "to do something, to calm the soul of God, thank you prayers" or "to worship and cherish the spirit of God and the ancestors." Also, it is sometimes called "festival", which refers to the whole of the event that is large in size and is done with the region.

纏う【まとう】Matou
「身に付ける」「衣類を着る」などの意味があるが、主に法被や半纏のようにすぐに脱ぎ着ができる衣装に対して使われる。
また、その人の知性や生活環境など、ライフスタイル全体が関わるような着こなしのニュアンスも含む。
There are meanings such as "wearing" and "wearing clothes", but it is often used for costumes that can be taken off quickly like coat or coat. Also, there are things that you use with nuances like the person's intelligence, soul and living environment, such that the whole lifestyle is involved.
 
Branding | Japanese traditional company
Published:

Project Made For

Branding | Japanese traditional company

Published: