11/10/2012
Sophie Gomez
Sophie Gomez
Scope
Harvard and MIT are investing $60 million into edX, a new non-profit venture. Launching in late 2012, the enterprise will deliver an online version of the world’s most expensive education to anyone in the world with an internet connection – for free. Behind the gesture, there is a deeper logic that serves as inspiration for luxury brands wishing to open themselves up for mass consumption while retaining their core values, prestige and exclusivity.
Industry : Advertising & branding Behaviour Communications Luxury Social & charity Technology
Location : Global
Location : Global
Canvas8 is a behavioural insights practice that helps its members understand people and apply that understanding to their business challenges