Sophie Brand (Gomez)'s profile

edX: how Harvard and MIT democratised an elite brand

11/10/2012
Sophie Gomez
 
Scope

Harvard and MIT are investing $60 million into edX, a new non-profit venture. Launching in late 2012, the enterprise will deliver an online version of the world’s most expensive education to anyone in the world with an internet connection – for free. Behind the gesture, there is a deeper logic that serves as inspiration for luxury brands wishing to open themselves up for mass consumption while retaining their core values, prestige and exclusivity.
 
Industry :     Advertising & branding Behaviour Communications Luxury Social & charity Technology
Location :    Global
 
Canvas8 is a behavioural insights practice that helps its members understand people and apply that understanding to their business challenges
edX: how Harvard and MIT democratised an elite brand
Published:

edX: how Harvard and MIT democratised an elite brand

Harvard and MIT are investing $60 million into edX, a new non-profit venture. Launching in late 2012, the enterprise will deliver an online versi Read More

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Creative Fields