Giggle TV - everybody wants to be famous.
Giggle TV is a channel that broadcasts on it's own network of TVs that it installs in local small businesses. They play short, funny clips interspersed with ads from local small business.
"We have created a medium for local businesses to deliver brand messages in an affordable and engaging way."
The opportunity.
Giggle TV came to us for a marketing campaign that reached not only potential hosts but also the wider consumer audience. They wanted to build a bigger Facebook community.
The solution.
Giggle TV is a TV station. It needs a TV presenter. We would hold country wide auditions and choose someone who would become the face of Giggle TV.
Phase I - the auditions.
Phase II - the Shortlist
Paula became the face of Giggle TV
Results
Over five weeks we grew the Giggle FB Community from 1200 to over 5000.
