The White Lady Rebrand
The White Lady is an iconic food truck run by the Washer
family since 1948; famously known for making honest,
home-made burgers and sides. The operate mainly on
Commerce street making them the perfect vendor to serve
the late night crowds of Auckland, seven days a week.
This rebrand focused on targeting a younger generation
of the late night city crowd in order to help grow their
brand and ultimately be the ‘go-to’ burger vendor in
Auckland City. To attract this new demographic loyal
customer, the rebrand aimed to creating more street
appeal, have a cohesive visual presence and build a
solidified brand that gives customers a full experience.
This project was done for educational purposes through a university
brief and was done in collaboration with Monaz Turel and Lydia Strickland.
