Looking at concept cars and Italian design concepts I experimented with the idea of transforming a classic iconic item and giving it new shapes and forms while keeping its essence of tradition. I subjected the men's tailored jacket to the same transformation as concepts redesign classic cars.
The concept is led by technology and combines tradition with innovation. The fabric and colour scheme represents an innovative whereas masculine and mature palette. The muse is creative, grown-up, representative of the idea of Italian luxury and appreciative of detail and impeccable crafstmanship. He is the owner and the designer of the luxury concept cars...
University Project - Year 2
Exploring Tailoring, first attempt in Menswear
Brief: Design a 10 piece major and a 6 piece minor tailoring collection for AW 13/14. Explore detail and technique behind traditional tailoring and understand the construction of a tailored jacket.
