The Glorious and Free coffee table book redefines what it means to be Canadian. So to launch the book, we had our advertising to do the same. This campaign embodies the spirit of the new Canadian identity and challenges stereotypes head on.
Agency: Camp Jefferson
Copywriter: Morgan Starr
Design Director: Jonathan Mutch
ECD: Guybrush Taylor
Agency: Camp Jefferson
Copywriter: Morgan Starr
Design Director: Jonathan Mutch
ECD: Guybrush Taylor