The Coming One is a joint project idol audition program 

between Tencent Video and Yjiji. 

In the primary phases, they made an attempt to set themselves apart, 

but they didn’t have a distinctive brand identity, and there was a lack of connectivity 

between each part of their program. A new brand strategy was needed to differentiate 

from existing audition shows and to emphasize the strengths of the label structure 

that allows participants to grow into a single brand.

The Coming One will allow participants to show off their hidden talents 

and provides them an opportunity to clash each other without limiting 

their various values and possibilities. 

The Coming One's graphic motifs express different talents 

that vary from one participant to another through 

a variety of circular patterns. They will have built up their original colors 

The graphic motifs will grow with the participants in line with the program, 

expressing the identity of various stages and helping the audience 

to understand the complexity of the show. The circular motifs can be used

 stand-aloneto express their talents and can be used as background elements 

to convey the overall brand image. Besides graphic motifs, 

the design essences are newly defined such as color, typeface, 

and photo tone, and applied them to various program contacts 

to express the consistency of the brand identity of The Coming One.

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Creative Director  Myungsup shin 

Project Manager  Daniel Kim 

BX Planner  Youjin Jeon, jihye Won, June Kock 

BX Designer  suji choi, Yura Kim, Hyeri yoo

Tencent Penguin Pictures Vice-president  Tina Ma 

Tencent Video Marketing Director  Joy Zhao 

Tencent Video Project Manager  Fiona Zhou