The Coming One is a joint project idol audition program
between Tencent Video and Yjiji.
In the primary phases, they made an attempt to set themselves apart,
but they didn’t have a distinctive brand identity, and there was a lack of connectivity
between each part of their program. A new brand strategy was needed to differentiate
from existing audition shows and to emphasize the strengths of the label structure
that allows participants to grow into a single brand.
The Coming One will allow participants to show off their hidden talents
and provides them an opportunity to clash each other without limiting
their various values and possibilities.
The Coming One's graphic motifs express different talents
that vary from one participant to another through
a variety of circular patterns. They will have built up their original colors
The graphic motifs will grow with the participants in line with the program,
expressing the identity of various stages and helping the audience
to understand the complexity of the show. The circular motifs can be used
stand-aloneto express their talents and can be used as background elements
to convey the overall brand image. Besides graphic motifs,
the design essences are newly defined such as color, typeface,
and photo tone, and applied them to various program contacts
to express the consistency of the brand identity of The Coming One.
Creative Director Myungsup shin
Project Manager Daniel Kim
BX Planner Youjin Jeon, jihye Won, June Kock
BX Designer suji choi, Yura Kim, Hyeri yoo
Tencent Penguin Pictures Vice-president Tina Ma
Tencent Video Marketing Director Joy Zhao
Tencent Video Project Manager Fiona Zhou