The intent of this campaign was to address the question of why The Corp is the best option for students over its competitors. This campaign was designed to engage the customer during their visit to one of our services in a creative way in order to remind them that we are the kind of company that values customer experience.

 The goal was for customers to snap a quick picture of themselves during their trip to the store. Throughout the campaign, social media was used to make customers aware of the cameras in the store and to expect these pictures to be on facebook at a later time. Eventually, the cameras ran out of pictures and were replaced in each service. 

Design wise, the disposable cameras were strung from the ceiling with three bright diamond-shaped signs starting with the name of the campaign, “Snap Some Shots”, followed by check “The Corp’s facebook,” and ending with “Tag Yourself.”

The developed images from the project were then given overlays that represent the customers in funny one-liners such as “I’m a Regular.” The next part of the campaign involved creating a facebook photo album with all the photos in order for people to not only tag themselves in the photo album, but to also drive new visitors to discover and explore The Corp’s facebook page.