Red Wagon Creamery was a small-batch ice cream producer located in Eugene, Oregon that valued local, natural ingredients and made-from-scratch products. Each ice cream flavor was created individually, hearkening back to old-fashioned, homemade ice cream but with exciting and unexpected flavor pairings. Branding was created to reflect these ideals by incorporating both hand cut paper and hand drawn elements alongside modern design, creating a brand with childlike nostalgia for adults and a freindly, fun personality for children. Work included branding, creative strategy, art direction, packaging, social media and marketing materials.