Project Brief:
To re-brand an existing brand of my choice for a branding assignment. Oh Chin Huat Hydroponic Farms Pte Ltd is one of the pioneer and most successful hydroponics farms in Singapore. Commonly called "Oh' Farms", the company made forays into hydroponics business since 1991. Oh' Farms initially started out with growing tropical vegetables. Subsequently it extended to include high-value aromatic herbs.
Mission:
To bring to our consumers premium-grade hydroponics produce that are pesticide-free and of high nutritional value so as to maximise its benefits towards healthy living.
To promote public awareness by providing assistance in advancing the knowledge of hydroponics technology to organisations and educational institutions around the world.
Belief:
We believe it is our responsibility to be aware of changing lifestyles and consumer expectations and to respond to diverse needs and characters of the communities we serve. Therefore, through Oh Farms' e-Commerce Mall and Portal, we aim to create an environment for knowledge-sharing between the hydroponics farming community and the public, and to provide an effective channel for continuous information exchange and collaboration with our partners and our customers.
Brand Issues and Solution:
Although Oh' Farms have a highly unique selling point and emotional selling point for the consumers, not a lot of people know about the farm. Only a handful of people have the knowledge of farming and the importance of healthy eating. Hence, the solution is to make more people visit the farm and let them experience what Oh' Farms have installed for them.
Approach:
The approach is to re-brand Oh' Farms as a fun and energetic brand, with the use of colours and bubbly character to gain a wide range of audience in all ages. It's about giving a great experience to the visitors. Through fun and interesting ways to gain new knowledge.
