Design Brief
Design an identity for a campaign aimed at searching aliens through crowd-sourcing and community efforts. The campaign should inform and interest people about the idea of SETI (search for extraterrestrial intelligence) and draw people in for the program. Design a good visual system for the identity so that it can be applied in many different ways.
Crowd-Sourcing SETI Campaign
We have been searching for aliens for decades. Although people are always very passionate about aliens, it is a subject that doesn't get a lot of attention among others. Luckily, the advancement in technology allows everyone in the world to contribute. Various forms of crowd-sourcing SETI projects are present from time to time, but there is no organization that brings everything together.
This branding project aims at creating a big crowd-sourcing SETI campaign that would include various applications including crowd-sourcing projects, playing cards, promotional posters, gifts (bags, phone cases, ), magazines, stationery as well as engagements that bring people physically together.
NOT ALONE Identity
NOT ALONE is the name I gave to the campaign, meaning that we are not alone in the universe. It also hints that anyone is not alone in the process of searching for aliens, hence the crowd-sourcing effort.
The color palette resembles our perception of a dreamy universe. The form language of the identity is this dark blue-magenta color with white graphics and wide, extended types, showing a beautiful cosmic world full of possibilities.
Brand & Identity Design
Design an identity for a campaign aimed at searching aliens through crowd-sourcing and community efforts. The campaign should inform and interest people about the idea of SETI (search for extraterrestrial intelligence) and draw people in for the program. Design a good visual system for the identity so that it can be applied in many different ways.
Crowd-Sourcing SETI Campaign
We have been searching for aliens for decades. Although people are always very passionate about aliens, it is a subject that doesn't get a lot of attention among others. Luckily, the advancement in technology allows everyone in the world to contribute. Various forms of crowd-sourcing SETI projects are present from time to time, but there is no organization that brings everything together.
This branding project aims at creating a big crowd-sourcing SETI campaign that would include various applications including crowd-sourcing projects, playing cards, promotional posters, gifts (bags, phone cases, ), magazines, stationery as well as engagements that bring people physically together.
NOT ALONE Identity
NOT ALONE is the name I gave to the campaign, meaning that we are not alone in the universe. It also hints that anyone is not alone in the process of searching for aliens, hence the crowd-sourcing effort.
The color palette resembles our perception of a dreamy universe. The form language of the identity is this dark blue-magenta color with white graphics and wide, extended types, showing a beautiful cosmic world full of possibilities.
Brand & Identity Design
Crowd-Computing
[Based on real projects] One of the major crowd-sourcing projects that encourage people to contribute to searching aliens is the crowd-computing platform. People can choose to donate their idle computer power by going to the specified website and choose what projects they want to contribute to.
The UI of the web page would tell people the information of related science projects that they are computing with, their computing power, a graph related to the computing, and hardware managements. People would have full control over their computing plans and be visually convinced of their contributions.
[Based on real projects] One of the major crowd-sourcing projects that encourage people to contribute to searching aliens is the crowd-computing platform. People can choose to donate their idle computer power by going to the specified website and choose what projects they want to contribute to.
The UI of the web page would tell people the information of related science projects that they are computing with, their computing power, a graph related to the computing, and hardware managements. People would have full control over their computing plans and be visually convinced of their contributions.
Classifying Galaxy
[Based on real projects] Another major crowd-sourcing project that everyone can enter is galaxy classification. Classifying galaxy is one of the first steps in further science researches, but it is usually tedious and time-consuming to do. Good thing is that it does not require a lot of formal education to do the job, so leaving the task to the community would be a great idea which would both helps scientists and empowers the community.
Galaxy classification takes its form as Apps. People would be given a picture of a galaxy with a few (one to nine) questions and classifying it by clicking through them. The questions are easy to answer like asking people if the galaxy has apiral arms and how many of them are present.
[Based on real projects] Another major crowd-sourcing project that everyone can enter is galaxy classification. Classifying galaxy is one of the first steps in further science researches, but it is usually tedious and time-consuming to do. Good thing is that it does not require a lot of formal education to do the job, so leaving the task to the community would be a great idea which would both helps scientists and empowers the community.
Galaxy classification takes its form as Apps. People would be given a picture of a galaxy with a few (one to nine) questions and classifying it by clicking through them. The questions are easy to answer like asking people if the galaxy has apiral arms and how many of them are present.
Astro Festival: Engaging With People
Astro Festival is an engagement part of the NOT ALONE campaign, aiming at bringing people together physically and celebrate our scientific progress in astronomy. The festival would ideally take place in temporary tents on locations that allow easier astronomical observations. Events during the festival would include lectures, playing card games, socials, gift shopping, and observations through bad-ass telescopes.
Astro Festival is an engagement part of the NOT ALONE campaign, aiming at bringing people together physically and celebrate our scientific progress in astronomy. The festival would ideally take place in temporary tents on locations that allow easier astronomical observations. Events during the festival would include lectures, playing card games, socials, gift shopping, and observations through bad-ass telescopes.
