Absolut Vodka put out an open brief to express their slogan 'Love is Love,' depicting love that transcends conventional two-gender system, in conjunction with their iconic Vodka series.
My work strives for simultaneous narratives in one uniform composition. My solution to the brief was to depict as many forms of love as possible, conducted by as various types of relationships as possible, inspired by the colours of the rainbow and the shape of Absolut bottles. I believe that people in love, regardless of their gender or form, amounts to one thing: spending common times together.
Product of Karen Jiyun Sung Illustration. All Rights Reserved.
This project was not supported by Absolut.