Boston Globe "Value" Marketing Campaign :15 Ad: Lifestyle/Fun Content

Boston Globe "Value" Marketing Campaign :15 Ad: Serious Content

Client: Boston Globe Media

Year: 2018

Art direction by Mike Begay

My primary contribution on this project:

I used the "Serious Topics" video and art direction, by Mike Begay, as a launching point to create a second video on "Light Topics" that feature the rich and engaging content the Globe writes about, and how the content is accessible on all devices. I also curated and mixed all the audio and music on these two videos, learning to use Adobe Audition and APM Music Databases in the process. These :15 videos will be featured on social channels and potentially television.