Boutique d’Adele specialises in boho gemstone jewellery for men. It is an artisan brand, every piece is made by hand with great love. The combinations of the gemstones make the items colourful and complex, so I wanted the brand design simple, elegant and sophisticated. Accent colours, minimalistic packaging - the focus should be always on the jewellery.

The logo itself is also elegant and simple. I decided on this approach because I was also planning to introduce three collections - this way I could divide the vast number of products into three visually similar categories and I could give them their own identities.

The patterns were used primarily on the packaging of chokers and pendant necklaces. These are really simple paper labels. I wanted to highlight the natural and eco friendly side of the brand and used the least amount of packaging possible, without glue or plastic.

Since Boutique d’Adele sells its products online, the most important part of the project was designing a webshop for them. They use different platforms (Etsy, Amazon, Ebay) to sell, but as they grew they needed a shop which is their own.

In the imagery I wanted to show the playful boho side of the brand. In the UI however, I went for simplicity. The market is full of similar products, that is why I wanted to make it look professional and easy to use. The colours and textures of the gemstones are the main focus, everything else is there to help them attract the potential customer.