Action on Hearing Loss: Children with hearing loss are less imaginative.
Children's hearing sensory enhances imagination which is crucial for brain development as well as social and language skills.
The early signs of having hearing loss is visually exaggerated in the bottom piece of the advertisement by placing children in the literal environments of the disruptive sounds that they hear, such as being underwater or within a bubble. The top piece of the advertisement shows the children in the clouds, above the water and above the bubbles. With no disruptions to their hearing, we are able to see children's enhanced imagination.
This print advertisement aims to remind parents to take their children for hearing screenings and it most importantly makes parents aware of the implications of hearing loss in young children and their child's chance to play and to have their imagination run wild.
