I noticed through a personal family vacation that sometimes it was extremely difficult to find things to do aside from major landmarks. Using survey monkey, the input from over 80 people confirmed the existence of the problem as well as some preferences users have.
After using survey monkey, the information was to be distilled. With the distilled information, I brainstormed on possible features that would cater to the user input.
After deciding on key features, I continued on my sketchbook to draft many different formats, icons, logos before moving onto the computer to create a wireframe for the app layout and interface design in Adobe Illustrator.