Background:
Since President Donald Trump was running for president, he said plenty of harmful things to Mexican people. Encouraging racism and hate, especially from the United States to Mexico. Once he got elected, he began taking actions about all the things he said about Mexico and their people. New immigration laws were implemented, he is constantly talking about the idea of building a wall between them, he denied education to many boys and girls by denying DACA and 20,000 teachers were deported, among many others. This issue came to the point where actual Mexican President Enrique Peña Nieto broadcasted a message nationally to President Trump demanding respect to all Mexican people on April 5th, 2018.
Since President Donald Trump was running for president, he said plenty of harmful things to Mexican people. Encouraging racism and hate, especially from the United States to Mexico. Once he got elected, he began taking actions about all the things he said about Mexico and their people. New immigration laws were implemented, he is constantly talking about the idea of building a wall between them, he denied education to many boys and girls by denying DACA and 20,000 teachers were deported, among many others. This issue came to the point where actual Mexican President Enrique Peña Nieto broadcasted a message nationally to President Trump demanding respect to all Mexican people on April 5th, 2018.
The idea:
In this film, we see an experiment carried out across several search engines, Google in particular. In doing so, we discovered a harsh reality: when searching direct translations of a single word in Spanish and English, the results returned are strikingly different. Google Image Search works by showing the most popular results to the words given, that's why it is a good way to analyze how a country, filtering it by language, can have a completely different perception of a specific group of people, culture or anything in general. The meaning of this idea is to show the world how racism, prejudices, hate speeches, can affect the perspective of a whole country, changing the meanings of words that shouldn't be changed.
In this film, we see an experiment carried out across several search engines, Google in particular. In doing so, we discovered a harsh reality: when searching direct translations of a single word in Spanish and English, the results returned are strikingly different. Google Image Search works by showing the most popular results to the words given, that's why it is a good way to analyze how a country, filtering it by language, can have a completely different perception of a specific group of people, culture or anything in general. The meaning of this idea is to show the world how racism, prejudices, hate speeches, can affect the perspective of a whole country, changing the meanings of words that shouldn't be changed.
Winner of the Shortlist Award at the Cannes Lions 2018 International Festival of Creativity,
Film Category.
Film Category.
Juan de Dios Mayorquín, General Manager
Osvaldo Lomelí Gómez, Creative Director
Ricardo Dueñas Cervantes, Graphic Designer
John McGrath / Unlimited Films Director
Carlos Méndez / Unlimited Films Digital Animator
Osvaldo Lomelí Gómez, Creative Director
Ricardo Dueñas Cervantes, Graphic Designer
John McGrath / Unlimited Films Director
Carlos Méndez / Unlimited Films Digital Animator
