REPRESENTASIAN is a campaign made to raise awareness about the lack of diversity in Hollywood, specifically criticizing the whitewashing of Asian characters. Creating a visual system that was cohesive, bold, and easy to recognize was key. The color yellow and white paint were used as the main design elements.
The deliverables for this campaign were accessable across print and digital platforms. Stickers, posters, and social media posts were spread with the hashtag #representasian. The feedback was overwhelmingly positive, with peers responding with their own experiences with whitewashing and others using the hashtag.