M A C D I R E C T I O N S — A W 1 7 F A S H I O N W E E K
— B A C K S T A G E T R E N D B O O K
A publication by M·A·C Cosmetics documenting trends in fashion and beauty as seen in Fashion Week, Autumn/Winter 2017. This book, and the campaign it accompanied, bring to the table a complex picture of beauty today; juxtaposing a photographic images with animation. People, words, cartoons, products, colors, and places are rendered to form a virtual reality that is grotesque and captivating, imperfect and exciting, ridiculous, brave, and completely unapologetic. This book is about extremism, and how it found its way to our faces; in the most intimate form of consumption. It’s about rejecting invisibility — and prioritizing saturation, texture, error, and all the beauty in the world.
MAC Directions — Autumn/Winter 2017 Fashion Week
— Backstage Trend Book
Art Direction, Book Design: Shira Inbar
Animation: CULTURESPORT
Photography: Luca Cannonieri/MAC Cosmetics
Writing, Editing: Lyne Desnoyers, Terry Barber
Published by Estee Lauder Foundation