I worked with Asheville Wedding Vendors, a collective of businesses in the event industry, to revamp the logo and website. AWV did not want to stray too far from its original logo, so I created a simple mark inspired by the elegant typography and subtle flourish of the original look. It was important to design a logo that could be used easily in many online formats, from the website to social media posts to advertisements.
Old logo
During the website refresh, I added custom icons to the bottom of each page for each vendor category to help direct visitors easily to what they are looking for. Built in Squarespace, the website translates easily to mobile and tablet views.
