The Flatiron Hotel is a luxurious hotel located in the heart of New York City. This system was designed to represent the brand through stationery. The entire system focuses on the contrast between the off- white, navy blue, and gold foil. The colors are very different in value, but work together to compliment each other and create a cohesive system. The type located on all of the pieces places a strong emphasis on hierarchy while using the logo in a unique way. Aside from a letterhead, business card, and envelope, there are also some other items of stationery that are appropriate for a hotel such as this one. This stationery system includes a note pad designed with the guest in mind. It offers a sentiment of the luxury located in this hotel, but remains accessible to all who visit. The navy and gold foil can be seen working together in this particular piece. Within the system is also a luggage tag that is unique to the Flatiron Hotel. This tag takes the image of the logo and allows it to become the tag itself. No matter who is taking it home, there is no doubt as to where it came from. It allows guests to really become connected to the hotel and to the things they receive. The system is cohesive throughout and represents the Flatiron Hotel nicely.