My Personal Design Manifesto
This second-year project typography project was created to visually represent my design manifesto for not only my years of study but for the rest of my career lifespan. The design manifesto has been split up into a tryptic series each with a different idea creating one whole concept. The posters range from being very clean and sophisticated in the first design and progressively get more deconstructed and grungy. The design was created by carefully printing each section of the manifesto on acetate. The acetate pieces were then strung up in front of a wooden board and photographed. The definition and line work were added digitally to create more depth within each design.
The manifesto reads as:
My ultimate purpose as a designer is to improve any aspects of design that can be changed. In a world where people are losing hope, I am the person who can hopefully open their eyes to the positive things in life and also be able to uplift those that can not do it themselves. It is also my duty to show people a world of colour and beautiful design in the hopes of inspiring to do the same. My task everyday is to acquire the understanding of each project I take on as well as the client who has assigned me to the work. With each project I must enjoy what I create, look more, read more, explore more, make mistakes and friends, always be ethical and never stop learning. The most important purpose of a designer is to provoke people into thinking, acting and feeling differently from their usual routines and boredom. All of this will lead me to ultimately inspire people. As a designer I am there to invoke personal worlds of feeling and knowledge for any individual that may come across my work in order for them to explore and feel new things that might go against what society dictates as correct. Good design is turning complexity into simplicity.
Since the project is such a personal brief it was extremely difficult to reflect on what the design should look like as well as having the confidence to show others my thoughts visualised. Many different mediums were used and tested in order to reach the best possible outcome.
Overall, the result of the final posters was much better than anticipated with the process being outside of my comfort zone. The brief asked for a series of tryptic typographic posters in which to show my design manifesto. However, a project is never truly perfect and there will always be room for improvement.
