Since first opening their doors in 1978, BJ’s Restaurant & Brewhouse has been well-regarded for their unique hospitality and award-winning handcrafted beers. Sometimes overlooked, is their award-winning handcrafted sodas.

Saputo Design was asked to create a label and six pack carrier design that would appeal to a wider audience, while taking inspiration from BJ’s heritage for their handcrafted brewing process. The Saputo team took a deep dive into BJ’s brewing process for inspiration, which led us to a hand drawn, graphic approach. The result is the following label and packaging design (also award-winning) using bold typography mixed with illustrated flavor character elements and flourishes. Art Direction & Design: Andra Gheorghe/Jennifer Phillipson. Illustration: Georgia Nicole Lange, Account: Kevin Burnett, Client: BJ’s Restaurant & Brewhouse Video/motion pour: James and James