"ZERO to ONE"
What important truth do few people agree with you on?” Answering this deceptively tricky question is the key to any future of progress—and to building a great business. The dogmas created after the dot-com crash continue to haunt us today. The first step to thinking clearly is to question what we think we know about the past. The most successful businesses share one key feature that enables them to innovate at unprecedented scale.
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