My take on a candy bar marketed towards woman 30- 62 is something that is simple but still catches the eye. I feel like woman in that 30- 62 or less inclined to try something if its too far out there. I Used some simples spiral designs cause its not over whelming. The color palette I chose was Orange with tan but that only because the flavor is Tangerine crisp, I intend for the colors to change depending on the flavor. I chose gold for the candy wrapping because its fancy, regal, and along with the script font type I thought t really brought that feeling home.